Change the background color of your product photos

Match your photos to your brand

A consistent background colour is one of the easiest ways to make a shop look professional. When every product sits on the same soft beige or pastel blue, your collection pages look planned and your Instagram grid looks like one brand. Changing the colour by hand in an editor takes time for every photo; here it takes a click.

Colours you can choose

• White for marketplace main images.
• Black, charcoal and navy for a premium, moody look.
• Light grey and beige for a soft, neutral catalogue.
• Pastel pink, pastel blue, sage green and soft yellow for a fresh, friendly feel.
• Any hex colour, like your exact brand colour, by typing its code.

How it works

1. Upload a clear photo of one product.
2. Pick a colour or type a hex code.
3. Download a square 1024 × 1024 image with a soft shadow under the product.

Try a few colours with the same photo and keep the one that suits the product best.

The product itself isn't changed

Only the background is replaced. Your product is cut out and kept pixel for pixel, so the colour of the item, its logo and its details stay true. That matters when buyers compare the photo with what arrives at their door.

Where to use coloured backgrounds

Use white for your main image on Amazon, eBay and Google Shopping, where a plain white background is expected. Use brand colours for your own Shopify store, Etsy secondary images, Instagram posts, Pinterest pins and ads, where a colour that stands out can stop the scroll.

Selling jewelry? See AI jewelry product photos for on-model and white background shots of rings, earrings and necklaces. Related guides: removing a photo background and Shopify product photos.